If you’ve ever read a blog post, you’ve consumed content from a thought leader that is an expert in their industry. Chances are if the blog post was written effectively, you came away with helpful knowledge and a positive opinion about the writer or brand that produced the content.
1. Include H2s to arrange ideas.
When you begin typing your blog content, it’s important that you divide paragraphs into sections that make it easier for the reader to find what they need.
If you’re just starting out, then focus on the overarching H2s you want to talk about, and you’ll be able to branch off into subheaders and more naturally as you continue.
2. Center your images.
This is a simple practice that can help your content look more professional with little effort. Centering your images keeps the reader’s attention drawn to the subject — not searching for elsewhere.
Centering also looks better when translating from PC to mobile devices. As formatting transitions to small screens or windows, a centered image will remain the focal point.
3. Add alt text.
So those images you centered earlier, make sure you have descriptive alt text for them, too.
